Strategy and Platform for Digital Ecommerce
According to George Cacioppo , to thrive in digital commerce, the seller must provide a consistent brand experience and customize every stage of the purchasing process. This necessitates a thorough examination of the purchase process and the optimization of the customer experience across all touchpoints. A buyer's persona is a description of a store's visits that enables the seller to segment them. The vendor may then improve the customer experience at each touchpoint to increase revenue and profitability. The display layer of a website is generally provided by an ecommerce platform. Running detached from the front end, also known as running headless, is required to offer a unique digital experience. The digital business architecture should be able to send data back and forth from the frontend to the digital ecommerce architecture. Using APIs to connect with the frontend is a good method to create a design that is future-proof. A well-designed ecommerce strategy aids firms in r